Led motion, interaction, and design engineering initiatives across eBay’s design organization, collaborating with cross-functional teams to establish a unified motion system and interaction model. Delivered vision demos, functional prototypes, Lottie animations, and production-ready React Storybook components that met business goals, improved key experience KPIs, and accelerated engineering workflows.
About
Rooted in both design and engineering, we lead teams to create memorable digital products with exceptional technical execution—built to drive real business results
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A collaboration with Guidea and Strava we explored how the platform could better attract and serve women athletes, since the user base skewed heavily male. Collaborating with a UX researcher, the in-depth interviews and user research uncovered insights into women’s workout habits and motivations. From these insights, we designed high-fidelity concepts that demonstrated new ways Strava could create a more inclusive and engaging experience.
Led the experience visioning for Solana’s next-generation B2B ecosystem, partnering with Guidea and Solana stakeholders to define how businesses could leverage the Solana network for seamless, global operations. Delivered strategic concepts and future-state product directions that shaped long-term roadmap thinking.
Led the product design for Purina’s Just Right personalized dog-food subscription, partnering closely with research and strategy to guide cross-functional teams through a full experience overhaul. Translated customer insights into a science-backed, intuitive product experience supported by a polished journey, responsive web app, and scalable design system.
Directed the design and motion strategy for UE’s native app, collaborating closely with product and engineering teams to shape interaction patterns and the Party Mode experience supporting 100 synchronized speakers. Oversaw the creation of high-fidelity prototypes, looping Lottie animations, and motion specifications that accelerated engineering execution.
Led product design, brand identity, and visual direction for Veera’s connected wearable breast pump, partnering with Guidea and the founder to define the experience across the entire product line. Established the app’s interaction and motion systems and delivered high-fidelity animated Figma prototypes that guided engineering. The product recently won the HTLH Conference Startup Grand Prize.
omPoint was founded by Jake Rauchbach, a world renowned High-Performance Mindfulness Coach. We collaborated with Jake and the team at Guidea to lead the visual design and brand design from 0→1. Guidea led the user research phase of the project and based on their findings we created the visual direction, custom illustrations, prototypes, and UI motion design.
Joined Artzip as the founding designer, shaping the vision, strategy, and roadmap for a 0→1 product that enables artists to generate high-resolution images of their work for professional prints. Led business decision-making, user research, product design, brand identity, and marketing. Drove alignment across the founding team and defining the early foundations of the company.
Directed the brand and visual design strategy for Digital Pharmacist, reshaping the look and feel of the company’s core pharmacy dashboard. Led the design discovery phase, presented concepts to executive stakeholders, and collaborated with UX research and product design teams to deliver a cohesive, scalable design system aligned with business outcomes.
Led the end-to-end redesign of Finix’s home experience, partnering with Product and Engineering leadership to align design decisions with core business goals and KPI targets. Delivered high-fidelity prototypes, a scalable UI component system, and implementation-ready specs that accelerated engineering and improved key experience metrics.